Sponsor an Event

How can you help save more lives? There’s a variety of ways but one of the best ways is to sponsor an event! The HSEP partners with many businesses in the private sector to sponsor one or more of the many HSEP fundraisers.

Sponsorship Opportunities 2017

28th Annual K-9 Classic 
Walk for All Pets
Held in April or May of each year

Title Sponsor $2,500

  • The event will be presented in the name of the Title Sponsor 
  • Most prominent logo placement on all print media, K-9 Classic t-shirts (over 400 printed & distributed), on all registration/donation forms (over 10,000 printed and distributed city wide, on all flyers (150 distributed city wide) and recognition in HSEP Newsletter (distributed to over 10,000 households).
  • Name recognition in all radio and television advertising (KVIA, KTSM, TW Cable, Univision TV and Clear Channel Radio stations) for at least two weeks prior to the event.  
  • Acknowledgment on the KVIA noon show every Tuesday for two weeks prior to event.
  • Free & prominent booth space in vendor area day of event.
  • 20 free K-9 Classic t-shirts for sponsor’s staff.

Platinum Sponsor $1,500

  • Second most prominent logo placement on all print media, t-shirts, registration/donation forms, flyers, and acknowledgment in annual newsletter. 
  • Acknowledgment on all radio and television advertising and the KVIA noon show every Tuesday for two weeks prior to event. 
  • Free and prominent booth space in vendor area day of event.
  • 15 free K-9 Classic t-shirts for sponsor’s staff.

Gold Sponsor $1,000

  • Third most prominent logo placement on all print media, t-shirts, registration/donation forms, flyers and acknowledgment in annual newsletter.
  • Acknowledgment in all radio and television advertising for event.
  • Free booth space in vendor area day of event.
  • 10 free t-shirts for sponsor staff

Silver Sponsor $500

  • Logo placement on all print media, t-shirts, registration/donation forms, flyers, and acknowledgment in annual newsletter.
  • Free booth space in vendor area day of event
  • 10 free t-shirts for sponsor staff

Bronze Sponsor $250

  • Logo placement on all print media, t-shirts, registration/donation forms. Flyers, and acknowledgment in annual newsletter.
  • Free booth space in vendor area day of event
  • 5 free t-shirts for sponsor staff

The Humane Society 24th Annual Telethon
4:00pm – 11:00pm first Saturday in August

The telethon is the largest annual fund raiser for the Humane Society of El Paso.  Approximately 35,000 viewers watch the live broadcast.  Pre-telethon promos run for three weeks prior to the event, always mentioning the Title Sponsor.  

Title Sponsor $6,000   (only 3 slots available)

  • Acknowledgement in all paid advertising for the event
  • Four 30 second commercials
  • Top of the hour sponsorship announcements and display of your company’s banner for 1/3 of the broadcast
  • Representatives from your company will be invited to answer the VIP phones for two – four hours of the broadcast and a banner with your company’s logo will be on display in front of the volunteers.
  • A large banner with the name and logo of your company will be on display the entire broadcast.  
  • On air presentation of a plaque acknowledging your company as a Title Sponsor
  • Additional advertising in all promotional efforts for the telethon.

Hourly Sponsors

2 Hour Sponsor$2,800
1 Hour Sponsor$2,400
½Hour Sponsor$1,200

  • All hourly sponsors received pre-telethon acknowledgments prior to the broadcast.
  • Acknowledgment in all paid print advertising
  • One – Two 30 second commercials (provided by you)
  • On camera presentation of a plaque
  • Representatives of your company will be invited to answer the phone for 1 – 2 hours during the broadcast.
  • A banner with your company logo on display during your segment of the broadcast.
  • Acknowledgment in the HSEP newsletter that is sent to over 8000 supporters.

Brochure Underwriter $2,000

  • Your $2000 donation will underwrite the design and printing of the brochures that will be sent to everyone on the Humane Society of El Paso mailing list (over 8000) as an advertisement for the fundraiser.  Your company will be given full credit on the brochure and on air for the contribution.

Plaque Sponsor $1,000

  • Your $1000 donation will allow us to buy plaques to give to deserving volunteers and donors that have give of their time and resources to help the HSEP during the past year.  All sponsors also receive a plaque.  Your company will be credited every time a plaque is presented during the broadcast as the sponsor of the plaques.

Pet Parade/Video Sponsor $300/$350

  • On-air mentions of sponsorship during the Pet Parade segment, the most popular part of the show.
  • Name and/or logo tagged into sponsored video segments with an average length of 1-3 minutes.

Chile Pepper Challenge

Finish Line Sponsor $1000

  • Most prominent placement in all print media, t-shirts, registration/donation forms, and flyers
  • Presence at the event, with in-person exposure to between about 800 hundred cyclists who will pass the finish line
  • 10 complementary t-shirts for sponsor staff who will volunteer at the finish line

Great Dane Sponsor $750

  • Second prominent placement in all print media, t-shirts, registration/donation forms, and flyers
  • Acknowledgment in all online, radio, and television advertising for event
  • 10 complementary t-shirts for sponsor staff

Pit Bull Sponsor $500

  • Second most prominent placement in all print media, t-shirts, registration/donation forms, and flyers
  • Acknowledgment in all online, radio, and television advertising for event
  • 5 complementary t-shirts for sponsor staff

Yorkie Sponsor $250

  • Third most prominent placement in all print media, t-shirts, registration/donation forms, and flyers
  • Acknowledgment in all online, radio, and television advertising for event
  • 2 complementary t-shirts for sponsor staff

Rest Stop Sponsors
Range from $200 to $400, depending on the location of the rest stop

  • Placement in all print media, t-shirts, registration/ donation forms, and flyers
  • Presence at the event, with in-person exposure to between 300 and 800 hundred cyclists who visit each rest stop
  • 2 complementary t-shirts for sponsor staff who will volunteer at the rest stop

Kids & Critters Summer Camp  $1,000

This fun and interactive camp experience teaches responsible pet guardianship, features crafts that benefit the animals, speakers from various aspects of the animal care world and hands on experience walking and interacting with the shelter pets.  The $1,000 covers the cost of supplies, and snacks for 100 kids.  Your business will receive full acknowledgement of the sponsorship on all brochures and promotional items. 

Howl at the Moon – Annual Banquet

Gold Sponsor: $2,500
Silver Sponsor: $1,000
Bronze Sponsor- $500

The event would be named after the Underwriter and costs would cover the food, venue, decorations, and center pieces, design, printing and mailing of the invitations, with your company name on all invitations.  Howl at the Moon is held in October or November of each year.  

Tailwagger Times – Underwriter $1,000

The Underwriter will have a banner ad on the top cover announcing YOUR COMPANY presents the Tailwagger Times, and a ½ page ad on the back cover.  Underwriting costs cover design, printing and mailing costs.

Special Adoption Promotion Days $150 - $500

The HSEP hosts several Adoption Promotions for holidays with lowered adoption fees.  Sponsorships will offset the lost revenue for the promotion.  Your company’s name will be proximately displayed on the flyer and in the lobby during the event.  Your company is welcome to provide literature, brochures, coupons, set up a display table, etc. during the day long event.  Some of the special adoption promotions include:

Home for the Holidays
New Year’s Day

The 4th of July
Labor Day
Valentine’s Day
Memorial Day
Black Friday  

Sponsor a Kennel

Your company will be acknowledged in the front lobby as a kennel sponsor and a banner with your company’s name will be hung in the kennel that you sponsor.  Your company will also be acknowledged in the HSEP newsletter that is sent to over 8000 supporters.  

Sponsor a Kennel for a Month $1,000
Sponsor a Kennel for 3 Months $3,000
Sponsor a Kennel for 6 Months $6,000
Sponsor a Kennel for a Year $12,000

Costs help cover food, veterinary care, staff care, water, utilities, etc.  Actual costs to run a full kennel for a month are $21,600.